BTL Activation

BTL activation involves tremendous effort, right from planning the activation and getting approvals to coordinating with multiple stakeholders and managing the execution. At TASC, we understand that your time could be put to better use and hence, we’ve introduced TASC’s BTL Activation services. TASC’s BTL activations services will provide end-to-end execution of GCC-wide BTL campaigns.  You don’t just avoid the hassle of dealing with multiple vendors, but also get to monitor the activation’s impact through retail technology.

Contact TASC today for a one-stop execution of highly responsive, technology driven, GCC-wide activation campaigns.

TASC’s BTL Activation Services include:

  • Obtaining all Marketing promotion approvals on behalf of your brand
  • Recruitment & deployment of Promoters, Brand ambassadors, Hostesses and Mystery shoppers
  • Co-ordination with nominated vendors
  • Videography and Photography coverage
  • Warehousing & logistics of material

Advantages of using TASC BTL services

Complete end-to-end execution of Activations
  • You get a complete solution for BTL activation, including:
  • Approval from DED, RTA, mall authorities, etc.
  • Warehousing and logistics support
  • Complete coordination with nominated vendors
GCC-wide campaign management
  • Multi-geography campaign across UAE, KSA, Bahrain, Kuwait & Oman can easily be managed by us
Retail technology to track campaign ROI
  • Technology backed, standardized reports on ROI and performance of activation spends
Ability to fulfill ad-hoc staffing requirements
  • Should you require ad-hoc or immediate staff for an activation, we can offer pre-qualified, visa ready staff within half a day through

Most recent BTL activations:


New year store promotion for a luxury, high-end jeweler: End-to-end execution of store promotions, including management of 8 sales promoters, during Chinese New Year and Russian New Year


Customer acquisition campaign for an electronics firm: 27 brand ambassadors educated customers about the service on offer and registered them